Our story
Precious People® was founded by Kate, a mum, small business owner, and the proud parent of her beautiful daughter Greta, who lives with a rare genetic condition called Wiedemann-Steiner Syndrome (WSS).
WSS is a neurological condition so rare that only around a thousand people worldwide are known to have it, with many more yet to be diagnosed. Research remains in its early stages, leaving families like Kate’s navigating uncertain and often challenging paths.
Through this journey, Kate discovered two powerful truths:
- Love and connection matter more than anything.
- Even small voices can make a big difference.
The Vision
Born from those values, Precious People® is a jewellery collection created to celebrate and honour the people we love.
Each charm represents someone special — whether they are with us, far away, or held close in memory.
Designed to be deeply personal, these charms are a meaningful gift of love, comfort, and beauty.
Sales from the Precious People® collection directly support families with neurodiverse children, beginning with our partnership with the WSS Foundation. For more information please click on the image below.
About Kate
Kate is a creative entrepreneur with a background in fashion and photography, now channelling her passion into meaningful, ethically made jewellery. Her personal and professional journey, along with resources to learn more about Wiedemann–Steiner Syndrome, can be found on her main website:
www.greatabrands.com
You can see Kate's early days as a fashion photographer:
Our Values
Homegrown & Authentic
We are a family run British company: a small team who have honed our ideals together and are committed to growing our business remaining true to our customers. Our approach is transparent: keeping traditional skills alive yet reimagining classic gemstone jewellery to suit a modern versatile wardrobe.
Quality Matters
In an era where fast fashion contributes to around 10% of the global carbon footprint, we believe it is our duty to make jewellery as sustainably as possible, using fine materials and of the highest quality so that it is built to last. That’s why we guarantee our stone settings and will always repair your jewellery should it get damaged.
Ethical manufacturing partners who champion women in the workplace and alignin with the values of Kate’s jewellery brands. Every gemstone is responsibly sourced, ensuring each piece carries not only beauty but also integrity.